---
title: Climbers Journal | Chris Snelling
description: A copy of our main blog
---

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# Blog

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[![](https://d37oebn0w9ir6a.cloudfront.net/account_6605/storychief-generated-2025-05-05-14-41-38_842bf18d94cde7e4161a543c45b351de.jpeg)](https://hs.topoutgrp.com/climbers-journal/ai-or-agency-which-is-the-right-choice-for-your-marketing-needs)

## [AI or Agency: Which Is the Right Choice for Your Marketing Needs?](https://hs.topoutgrp.com/climbers-journal/ai-or-agency-which-is-the-right-choice-for-your-marketing-needs)

[Chris Snelling](https://hs.topoutgrp.com/climbers-journal/author/chris-snelling) 

 Jul 10, 2025 9:30:43 AM

Choosing between AI and a traditional marketing agency can feel like picking between a high-tech rob...

[Read more](https://hs.topoutgrp.com/climbers-journal/ai-or-agency-which-is-the-right-choice-for-your-marketing-needs)

[![](https://d37oebn0w9ir6a.cloudfront.net/account_6605/storychief-generated-2025-05-01-12-26-01_a0d928c33fa13be9720bfafc8a2beca2.jpeg)](https://hs.topoutgrp.com/climbers-journal/from-data-to-strategy-ecommerce-kpis-you-cant-ignore)

[Edutainment](https://hs.topoutgrp.com/climbers-journal/tag/edutainment)

## [From Data to Strategy: Ecommerce KPIs You Can’t Ignore](https://hs.topoutgrp.com/climbers-journal/from-data-to-strategy-ecommerce-kpis-you-cant-ignore)

[Chris Snelling](https://hs.topoutgrp.com/climbers-journal/author/chris-snelling) 

 Jul 2, 2025 11:32:41 AM

Unlock eCommerce success by mastering essential KPIs like conversion rates, customer lifetime value,...

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[![](https://d37oebn0w9ir6a.cloudfront.net/account_6605/storychief-generated-2025-06-18-09-59-12_d325fae1b129b74b129ec7c207502f5d.jpeg)](https://hs.topoutgrp.com/climbers-journal/mastering-local-seo-for-chicagos-competitive-market)

[Advice](https://hs.topoutgrp.com/climbers-journal/tag/advice)

## [Mastering Local SEO for Chicago’s Competitive Market](https://hs.topoutgrp.com/climbers-journal/mastering-local-seo-for-chicagos-competitive-market)

[Chris Snelling](https://hs.topoutgrp.com/climbers-journal/author/chris-snelling) 

 Jun 18, 2025 10:05:12 AM

Navigating Chicago's vibrant business scene requires a robust local SEO strategy. With 46% of Google...

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[![](https://d37oebn0w9ir6a.cloudfront.net/account_6605/storychief-generated-2025-05-25-22-27-31_88718d9f7c358ba40c5ad5a925d7c860.jpeg)](https://hs.topoutgrp.com/climbers-journal/building-brand-trust-through-authentic-customer-testimonials)

[Advice](https://hs.topoutgrp.com/climbers-journal/tag/advice)

## [Building Brand Trust Through Authentic Customer Testimonials](https://hs.topoutgrp.com/climbers-journal/building-brand-trust-through-authentic-customer-testimonials)

[Chris Snelling](https://hs.topoutgrp.com/climbers-journal/author/chris-snelling) 

 Jun 13, 2025 11:53:06 AM

Discover the transformative power of authentic customer testimonials in building brand trust. Explor...

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[![](https://d37oebn0w9ir6a.cloudfront.net/account_6605/storychief-generated-2025-06-02-14-32-47_4fca1b24c2ac03d0ba562f1f01b7ab8e.jpeg)](https://hs.topoutgrp.com/climbers-journal/to-block-or-embrace-how-ai-crawlers-affect-online-content-strategy)

[Advice](https://hs.topoutgrp.com/climbers-journal/tag/advice)

## [To Block or Embrace: How AI Crawlers Affect Online Content Strategy](https://hs.topoutgrp.com/climbers-journal/to-block-or-embrace-how-ai-crawlers-affect-online-content-strategy)

[Chris Snelling](https://hs.topoutgrp.com/climbers-journal/author/chris-snelling) 

 Jun 2, 2025 2:37:24 PM

Explore the exciting world of AI crawlers, those digital critters that scuttle across the internet, ...

[Read more](https://hs.topoutgrp.com/climbers-journal/to-block-or-embrace-how-ai-crawlers-affect-online-content-strategy)

[![](https://lp.topoutgrp.com/hubfs/Imported_Blog_Media/59990112-seo-search-engine-optimization-for-modish-e-commerce-and-online-retail-business_03242fad22b7829227594e07d0c5cd59_2000.jpg)](https://hs.topoutgrp.com/climbers-journal/blog/strategic-kpis-driving-growth-for-seo-specialists)

[digital marketing](https://hs.topoutgrp.com/climbers-journal/tag/digital-marketing), [Edutainment](https://hs.topoutgrp.com/climbers-journal/tag/edutainment)

## [Strategic KPIs: Driving Growth for SEO Specialists](https://hs.topoutgrp.com/climbers-journal/blog/strategic-kpis-driving-growth-for-seo-specialists)

[Chris Snelling](https://hs.topoutgrp.com/climbers-journal/author/chris-snelling) 

 Dec 6, 2024 8:30:04 AM

In a world where online visibility can make or break a business, understanding how to measure succes...

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[Edutainment](https://hs.topoutgrp.com/climbers-journal/tag/edutainment)

## [Unlocking E-Commerce Potential: The Essential Google Shopping Feed Strategy](https://hs.topoutgrp.com/climbers-journal/blog/unlocking-e-commerce-potential-the-essential-google-shopping-feed-strategy)

[Chris Snelling](https://hs.topoutgrp.com/climbers-journal/author/chris-snelling) 

 Dec 5, 2024 2:08:43 PM

In an age where shopping has moved online, understanding the tools available is crucial for success....

[Read more](https://hs.topoutgrp.com/climbers-journal/blog/unlocking-e-commerce-potential-the-essential-google-shopping-feed-strategy)

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[Advice](https://hs.topoutgrp.com/climbers-journal/tag/advice), [email marketing](https://hs.topoutgrp.com/climbers-journal/tag/email-marketing), [bigcommerce](https://hs.topoutgrp.com/climbers-journal/tag/bigcommerce), [advertising](https://hs.topoutgrp.com/climbers-journal/tag/advertising), [e-commerce](https://hs.topoutgrp.com/climbers-journal/tag/e-commerce)

## [Proven Strategies to Drive Traffic to Your New E-Commerce Site](https://hs.topoutgrp.com/climbers-journal/blog/proven-strategies-to-drive-traffic-to-your-new-e-commerce-site)

[Chris Snelling](https://hs.topoutgrp.com/climbers-journal/author/chris-snelling) 

 Oct 30, 2024 3:59:48 AM

Launching a new e-commerce site is exciting, but attracting visitors can feel like an uphill battle....

[Read more](https://hs.topoutgrp.com/climbers-journal/blog/proven-strategies-to-drive-traffic-to-your-new-e-commerce-site)

[![](https://lp.topoutgrp.com/hubfs/Imported_Blog_Media/forms-and-advanced-triggers-to-retain-visitors-and-boost-website-engagement-vector-illustration_2df0a0ceb342e09444900844c1fcd40e_2000.jpg)](https://hs.topoutgrp.com/climbers-journal/blog/how-to-increase-e-commerce-revenue-through-targeted-popups)

[Advice](https://hs.topoutgrp.com/climbers-journal/tag/advice)

## [How to Increase e-Commerce Revenue Through Targeted Popups](https://hs.topoutgrp.com/climbers-journal/blog/how-to-increase-e-commerce-revenue-through-targeted-popups)

[Chris Snelling](https://hs.topoutgrp.com/climbers-journal/author/chris-snelling) 

 Oct 9, 2024 5:25:13 AM

How can you make sure your e-commerce store stands out and makes more money? One effective way is th...

[Read more](https://hs.topoutgrp.com/climbers-journal/blog/how-to-increase-e-commerce-revenue-through-targeted-popups)

[![](https://lp.topoutgrp.com/hubfs/Imported_Blog_Media/restricted-area-sign-at-the-cyclone-fence_ccc720a13f1f9b6a3d3e3f8ba2b6c6cf_2000.jpg)](https://hs.topoutgrp.com/climbers-journal/blog/navigating-advertising-regulations-how-rehab-centers-medical-facilities-and-alcohol-brands-can-thrive)

[compliance](https://hs.topoutgrp.com/climbers-journal/tag/compliance), [cannabis](https://hs.topoutgrp.com/climbers-journal/tag/cannabis), [Edutainment](https://hs.topoutgrp.com/climbers-journal/tag/edutainment)

## [Navigating Advertising Regulations: How Rehab Centers, Medical Facilities, and Alcohol Brands Can Thrive](https://hs.topoutgrp.com/climbers-journal/blog/navigating-advertising-regulations-how-rehab-centers-medical-facilities-and-alcohol-brands-can-thrive)

[Chris Snelling](https://hs.topoutgrp.com/climbers-journal/author/chris-snelling) 

 Aug 16, 2024 6:45:18 AM

Marketing for protected and high-risk industries is no small feat. Whether it's medical practices, a...

[Read more](https://hs.topoutgrp.com/climbers-journal/blog/navigating-advertising-regulations-how-rehab-centers-medical-facilities-and-alcohol-brands-can-thrive)

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